20 research & inspiration

shepard fairey-

Known for making the obama campaign picture

Son of a physician, Shepard Fairey fell in love with making art at age 14. After graduating from the prestigious Idyllwild School of Music and the Arts in Idyllwild, California in 1988, he was accepted at the Rhode Island School of Design. (If you're not familiar with this fine institution, RISD is almost ridiculously hard to get into and enjoys a sterling reputation as a training ground for working artists.) Fairey graduated in 1992 with a B.F.A. in Illustration.

Inspiration-

The social problem i want to make a poster for is animal abuse.

 I like how it is simple and gets the point across

I like how the artist made a point on how people are the cause of this

Color Psychology

 I like ho they used the candy and i like the colors

I love how they used a lollipop as the "o" in shop

I want to do a brightly colored, warm logo

Business Card-

I like how the card has rounded  corners

I love how the card looks very friendly and warm to look at

I like the simplicity in it

I like how all the pieces have the "GR" on it in a low opacity

I like how all the pieces have that plant  detailing on it

Stationary Package

 pieces a company uses for comm purposes


Coordinated


Business card, letterhead, envelope

Business Card:

Form opinions about business, it says stuff about your company. The more involved it is the more someone will remember you. Has logo, same feel as company.

Typically includes:

*Logo
*Company Name
*Employee Name
*Title of Employee
*Phone #
*Fax #
*E-mail address
*Company Address
*Web address

Tips:

~Must be 2" . 3.5"
~Horizontal or Vertical Orientations
~Check for accuracy
~Check for Unity
~Margin usually .25 or .125

Letterhead:

a printed piece of paper used to send letters, memos, etc... 

Typically includes:

*Logo 

*Company Name (if logo doesn't have) 

*Comp Address

*Phone Number

*Fax number

*Web Address      

Tips:

~8.5" x 11" 

~Vertical orientation

~Must leave room to put type

~Check for accuracy

~Unity

  

Envelope:

Contains letter/form hen being mail, standard #10

Typically has: 

*Logo
*Company name
*company address   

Tips:

~9.5" x 4.125"
~Horizontal or vertical
~Leave room for recipient address and stamp
~accuracy
~Unity
~ All the way to the edge = expensive
    
         
         
        
       
     

18 inspiration

MiMi's Flower Shop

i like the pink and how they put in a little pic

 I like the font and the color

17 research and inspiration

3 tree landscape-

love the colors used

simplicity of the tree

Industry not big on filled objects but likes thin lines. Greens and browns.

i wanna do 2-3 elements in this design

LogoTypes

Def- Graphic mark or emblem commonly used by commercial enterprises, orgs and even individuals to aid and promote instant public recognition


Includes- logographic languages (like Egyptian Hieroglyphics)


Types were changing with the time and evolution o design
In 1890 the US had 700 lithographic printing firms and more than 8k employees


modernism- easier to read and look at

books were expanding audiences


LESS IS MORE - real people don't stare at logos




Effective Logo design-
Simple- something unxpected or simple
Memorable- simplicity is memorable
Timeless- stand out. Will it stand out in 10-20 years?
Versatile- vector

will it look good in B&W

Appropriate- for audience


Color-


4 Color- CMYK. Printing w/ full color
Spot colo- Method in which each color is printed w/ its own ink. When the printed matter only has 1-3 colors

Pantone Matching System- colors used while trying to make a spot design

Chose your color wisely
Color can get certain emotions and feeling from audience

Interpretation- varies for audience and follow color trends


Combo Mark- txt and design 2gether


Iconic symbolic- simplified pics, still complelling

Wordmark/lettermark- just use company name