LogoTypes

Def- Graphic mark or emblem commonly used by commercial enterprises, orgs and even individuals to aid and promote instant public recognition


Includes- logographic languages (like Egyptian Hieroglyphics)


Types were changing with the time and evolution o design
In 1890 the US had 700 lithographic printing firms and more than 8k employees


modernism- easier to read and look at

books were expanding audiences


LESS IS MORE - real people don't stare at logos




Effective Logo design-
Simple- something unxpected or simple
Memorable- simplicity is memorable
Timeless- stand out. Will it stand out in 10-20 years?
Versatile- vector

will it look good in B&W

Appropriate- for audience


Color-


4 Color- CMYK. Printing w/ full color
Spot colo- Method in which each color is printed w/ its own ink. When the printed matter only has 1-3 colors

Pantone Matching System- colors used while trying to make a spot design

Chose your color wisely
Color can get certain emotions and feeling from audience

Interpretation- varies for audience and follow color trends


Combo Mark- txt and design 2gether


Iconic symbolic- simplified pics, still complelling

Wordmark/lettermark- just use company name