20 research & inspiration

shepard fairey-

Known for making the obama campaign picture

Son of a physician, Shepard Fairey fell in love with making art at age 14. After graduating from the prestigious Idyllwild School of Music and the Arts in Idyllwild, California in 1988, he was accepted at the Rhode Island School of Design. (If you're not familiar with this fine institution, RISD is almost ridiculously hard to get into and enjoys a sterling reputation as a training ground for working artists.) Fairey graduated in 1992 with a B.F.A. in Illustration.

Inspiration-

The social problem i want to make a poster for is animal abuse.

 I like how it is simple and gets the point across

I like how the artist made a point on how people are the cause of this

Color Psychology

 I like ho they used the candy and i like the colors

I love how they used a lollipop as the "o" in shop

I want to do a brightly colored, warm logo

Business Card-

I like how the card has rounded  corners

I love how the card looks very friendly and warm to look at

I like the simplicity in it

I like how all the pieces have the "GR" on it in a low opacity

I like how all the pieces have that plant  detailing on it

Stationary Package

 pieces a company uses for comm purposes


Coordinated


Business card, letterhead, envelope

Business Card:

Form opinions about business, it says stuff about your company. The more involved it is the more someone will remember you. Has logo, same feel as company.

Typically includes:

*Logo
*Company Name
*Employee Name
*Title of Employee
*Phone #
*Fax #
*E-mail address
*Company Address
*Web address

Tips:

~Must be 2" . 3.5"
~Horizontal or Vertical Orientations
~Check for accuracy
~Check for Unity
~Margin usually .25 or .125

Letterhead:

a printed piece of paper used to send letters, memos, etc... 

Typically includes:

*Logo 

*Company Name (if logo doesn't have) 

*Comp Address

*Phone Number

*Fax number

*Web Address      

Tips:

~8.5" x 11" 

~Vertical orientation

~Must leave room to put type

~Check for accuracy

~Unity

  

Envelope:

Contains letter/form hen being mail, standard #10

Typically has: 

*Logo
*Company name
*company address   

Tips:

~9.5" x 4.125"
~Horizontal or vertical
~Leave room for recipient address and stamp
~accuracy
~Unity
~ All the way to the edge = expensive
    
         
         
        
       
     

18 inspiration

MiMi's Flower Shop

i like the pink and how they put in a little pic

 I like the font and the color

17 research and inspiration

3 tree landscape-

love the colors used

simplicity of the tree

Industry not big on filled objects but likes thin lines. Greens and browns.

i wanna do 2-3 elements in this design

LogoTypes

Def- Graphic mark or emblem commonly used by commercial enterprises, orgs and even individuals to aid and promote instant public recognition


Includes- logographic languages (like Egyptian Hieroglyphics)


Types were changing with the time and evolution o design
In 1890 the US had 700 lithographic printing firms and more than 8k employees


modernism- easier to read and look at

books were expanding audiences


LESS IS MORE - real people don't stare at logos




Effective Logo design-
Simple- something unxpected or simple
Memorable- simplicity is memorable
Timeless- stand out. Will it stand out in 10-20 years?
Versatile- vector

will it look good in B&W

Appropriate- for audience


Color-


4 Color- CMYK. Printing w/ full color
Spot colo- Method in which each color is printed w/ its own ink. When the printed matter only has 1-3 colors

Pantone Matching System- colors used while trying to make a spot design

Chose your color wisely
Color can get certain emotions and feeling from audience

Interpretation- varies for audience and follow color trends


Combo Mark- txt and design 2gether


Iconic symbolic- simplified pics, still complelling

Wordmark/lettermark- just use company name

A16 inspiration

i like the color and the overall design and how it sticks out from all the rest

love the 3d effects and how everything seems to flow together and fit as 1 piece not a bunch of jubbled stuff

#9 Early Computers | 1930's- 1980's

What is an abacus?
An abacus is something that was able to preform simple math calculations.
In 1936,  Zuse invented this type of computer?
He invented the first freely programmable computer.
Post a photo of the 1944 Mark Computer.
 In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They were used by the US Navy for gunnery and ballistic calculations.Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom?
It was designed for the Census Bureau.
What does UNIVAC stand for?
Universal Automatic ComputerIn 1953, IBM enters the scene. What does IBM stand for?
International Business Machines
What is FORTRAN?
It was the first successful high level programming language.  It stands for the IBM Mathematical Formula Translating System.
Post a photo of the first mouse.
 In 1964, how did Engelbart change the way computers worked?
He made them into a more user friendly tool.
What is the significance of ARPnet?
It stands for Advanced Research Projects Agency Network.  It was developed to protect the flow of information between military installations.
In 1971, Intel introduced this? 

Intel introduced the first single chip microprocessor.

Post a photo of it.
In the same year, IBM introduced this? 
They introduced the first memory disk(floppy disk)Post a photo of one.
In 1973, Metcalf and Xerox created this?
They created the first Ethernet computer network.
During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

Altair

Apple 1

Apple 2

TRS-80

Commodore PET

In 1981, Bill Gates and Microsoft introduced this package?

They introduced the MS-DOS computer operating system which was packages with the IMB PCPost a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?
Apple
What is GUI?
GUI is graphical user interface.Post a photo of the computer mentioned below.

In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?The Apple Macintosh Computer was introduced.
The commercial only ran one time. When?
During the Super Bowl in 1984
In response to the Apple GUI, Gates and Microsoft introduced this?
They introduced the Windows Operating System.
Two men are known for their development of the Apple I computer. Who are they?
Steve Jobs and Steve Wozniak
When was the internet that we know, world wide web, developed and introduced?
1977
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
Easter eggs are small programs that are hidden inside other programs.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Type tool in the tool box, and the palettes button in options bar.
Where do you think computers will take us in the next 10 years? 

I think computers will be used in schools.  I believe they will become more compact and advance.

#8 Photography | 1839- 1960's

Until the 1880s, how were news stories illustrated?
They were illustrated by the image needed to be re-interpreted by an engraver before being published.
What is a camera obscura?
A camera obscura is an optical device that projects an image of its surroundings onto a screen.
Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
They used this as a way to trace outside scenes and paint or draw them.
From where did the photographic camera develop?
It developed from the portable box.
Who first used the term "photography"? Where was is derived from?
Sir John Hershel was the first to use the term.  It is derived from the Greek words for light and writing.
Post an the first photograph.  
 
Who is credited with making the first successful photograph?
Joseph Niepce
Post an example of a Daguerreotype image. 
 Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Daguerre is credited with inventing the Daguerreotype.  The exposure time was reduced to half and hour.  The image could be made permanent by using salt.  Some disadvantages are it was expensive and the image could not be duplicated.
Post an example of a Calotype image. 
 Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot developed this process. The images had great quality. An unlimited amount of duplicates could be made.  It had many imperfections.
Post an example of a Wet Collodion Process image. 
 Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer created the process.  This process was much faster.  It costed a lot less.  It produced sharper images.  The dry method was inconvenient. Post an example of a Dry Plate Process image. 
 Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox made it.  It costed less  It used gelatin which was less expensive.  The general public could not use it.
Who is George Eastman? What company did he establish?
George Eastman made photography accessible to all.  He established Kodak.
Post an example of The Kodak Camera from 1888. 
 In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
The camera owner could send in the camera with a minimal fee.  Then the company would process the film, and reload the camera and return it to the owner.
What is Edwin Land best known for? What company did he establish?
Edwin Land is best known for patenting polarized light filters.  He established Polaroid.Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
60 seconds
What was Eadweard Muybridge known for?
He paved the way for motion picture photography.  He was known for his work using multiple cameras to capture motion.Post a photo of the Zoopraxiscope.
 What is the Zoopraxiscope?
It is a device used to project a series of images in successive phases of motion.
Post a photo of Muybridge's horse in motion.

How did Muybridge settle the debate and photograph a horse in motion?He experimented and placed a series of large cameras in a line, each being triggered by a thread as a horse passed by.In 1880s, the development of the motion picture camera allowed this?
It allowed individual images to be captured and stored on a single film reel.
Post a photo of a motion picture projector.

What is a motion picture projector?
It is a device that shines a light through the film and magnify's the moving picture onto a screen for an audience.

#7 The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
Christopher Sholes
What is a "stenographer"?
A stenographer is someone skilled in the transcription of speech.
Post an example of Shole's typewriter.
 Why did Sholes send a prototype of his typewriter to Clephane?
He sent a prototype because he realized stenographers would be among the first and most important users.
After the typewriter began production, why did Clephane pursue another machine?
He pursued another machine because the typewriter only solved part of his problem.  It still took long to typeset and copy the words.  He wanted a machine that would bridge the gap between the typewriter and the printed page.
Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler
What is meant by "typesetting"?
Typesetting is when you arrange or generate the type for a piece of text to be printed.
Post an example of Linotype Machine.
 How does the Linotype Machine differ from the typewriter?
The Linotype Machine allowed type to be set mechanically rather than by hand.  It produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters.  It produces an entire line of metal type at once.
How did this machine change the newspaper industry?
The newspaper industry changed radically making it possible for a small number of operators to set type for more pages on a daily basis.
Post an example of a Linotype keyboard.How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There were 90 characters on the keyboard.  There was no shift key.  Uppercase letters had separate keys from lowercase letters.  The arrangement of keys was based on letter frequency.
Post an example of a Linotype slug.
 
What is a slug?
A slug is an assembled line of type that is casted as a single piece.
Post an example of a person operating a Linotype Machine.
 
Why is the Linotype Machine the greatest advanced in printing since movable type? 

It took the world by a storm, winning  a Grand Prix.  It was used throughout the world and made type easier to produce.

#6 The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with?He is credited with inventing the technology of printing with movable type.Post a photo of the Gutenberg Press.How did the printing press work?
Ink was rolled over the raised surface of movable hand-set black letters held within wooden form.  The form was then pressed against a sheet of paper.
What motivated Gutenberg to find a better way of creating books?
He was motivated to find a better way to create books  from spending time with his father at the mint, watching goldsmiths and jewelers.
Why did Gutenberg experiment with metal type versus wood type?Wood type was not durable and they split in the press after repeated use.  New blocks had to be carved for each new impression,  Blocks were discarded as soon as slightly different impressions were needed.  Metal type could be reproduced more quickly once a single mold was made.Post an example of movable type in a type case.What is moveable type?
Movable type is the system of printing that uses movable components to reproduce the elements of a document.
What is a matrix?
The matrix is something that can be reused so the same character appearing anywhere within the book will appear very uniform.
What ink did Gutenberg develop that he used specifically for the printing press?
Oil-based Ink
What is paper made from? Where did paper originate?
Paper is a substrate made from wood pulp.  It originated in China.
What is a "substrate"?A substrate is a substance or layer that underlies something, or on which some process occurs, in particular. 
Who did Gutenberg seek to help with the invention of the press? 
John Fust invested money.  Peter Schoffer was hired to help with the project.Close to the end of the 5 years, what happened? 
It Guttenberg could not repay the loan, with interest, after 5 years, Fust would get the press, tools, and materials. What was the first book he printed?
The Bible
Post an example of this book.

How did the Gutenberg Press impact communication?
It perfected script and made it easier to read.  Books were made more rapidly.  Current information could be shared locally and around the world.  The cost of books decreased allowing more people to buy them.  Demand grew and the population became more literate.  People wanted books written in their own language and a greater variety of books.  Economies became stronger.
Who introduced the printing press to England?
William Caxton
What was the early form of newspapers?
Trade Newsletters
When was the first news weekly published? What was it called?
It was published in 1704.  It was called The Boston Letter.
What kind of press was built in the US in the mid 1800s?It was a cast iron press.
Post an example of a 1930s printing press.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?
An impression is a print.
Which printing process is the Gutenberg press an example of? Briefly describe the process?Relief Printing, which is when movable type is placed into the press.  Ink is spread onto the type.  Paper is placed on top.  The press applies the direct pressure needed to transfer the ink to the paper.Post an example of an intaglio press.

What is intaglio printing and how is ink transferred?Intaglio printing is when an image area is etched into the plate surface to hold the ink.  The ink is transferred when the press applies pressure to the paper.
Post an example of a screen (porous) printing press.

What is porous printing and how is ink transferred?
Popous printing is a basic stencil process.  Ink is forced through open mesh.
Post an example of a lithography printing press.


What is lithography and how is ink transferred?
Lithography is printing from a flat surface.  Artwork is made on the plate with greasy ink or crayon.  Water is applied.  When ink is spread on top, the greasy parts accept the ink; the wet parts do not.Post an example of a offset lithography printing press.
What variation of lithography is used by the commercial printing industry today?
Lithography is used for most commercial printing.
How do printing presses used today compare to the Gutenberg Press?
The printing process does not require much effort or work.  The Gutenberg Press required a lot of hard work.
Describe four-color process printing using CMYK?
CMYK stands for cyan, magenta, yellow and black.  It is used when printing.