eye movement- not directing is misdirecting
Typical is left to right, up down. Make it natural. Eye goes to complexity first. light are attract eye esp by a dark area. diag guide movement
OPTICAL CENTER- where human eye tends to enter page
compelling elemt to move eye
Z Pattern- eye goes in a Z
Effect design moves eye
-Chose right font (fits theme and tone)
-Don't overuse complicated fonts
- www.typography.com/email/2010-03/index.htm
Visual Hierarchy-
Make focal point
find out the most important part
What do i want them 2 c 1st???
Every design uses diff grid
unity
Typical is left to right, up down. Make it natural. Eye goes to complexity first. light are attract eye esp by a dark area. diag guide movement
OPTICAL CENTER- where human eye tends to enter page
compelling elemt to move eye
Z Pattern- eye goes in a Z
Effect design moves eye
-No more than 2 fonts total. Complement
-Avoid Uppercase-Chose right font (fits theme and tone)
-Don't overuse complicated fonts
- www.typography.com/email/2010-03/index.htm
Visual Hierarchy-
Make focal point
find out the most important part
What do i want them 2 c 1st???
The Grid-
way of org contents by using margins, guidelines,rows and columns.
Modernism
Breaking info into chunks
distinct set of alignment-based relationships, act as guidelines
Every design uses diff grid
unity
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