I like ho they used the candy and i like the colors

I love how they used a lollipop as the "o" in shop

I want to do a brightly colored, warm logo

Business Card-

I like how the card has rounded  corners

I love how the card looks very friendly and warm to look at

I like the simplicity in it

I like how all the pieces have the "GR" on it in a low opacity

I like how all the pieces have that plant  detailing on it

Stationary Package

 pieces a company uses for comm purposes


Coordinated


Business card, letterhead, envelope

Business Card:

Form opinions about business, it says stuff about your company. The more involved it is the more someone will remember you. Has logo, same feel as company.

Typically includes:

*Logo
*Company Name
*Employee Name
*Title of Employee
*Phone #
*Fax #
*E-mail address
*Company Address
*Web address

Tips:

~Must be 2" . 3.5"
~Horizontal or Vertical Orientations
~Check for accuracy
~Check for Unity
~Margin usually .25 or .125

Letterhead:

a printed piece of paper used to send letters, memos, etc... 

Typically includes:

*Logo 

*Company Name (if logo doesn't have) 

*Comp Address

*Phone Number

*Fax number

*Web Address      

Tips:

~8.5" x 11" 

~Vertical orientation

~Must leave room to put type

~Check for accuracy

~Unity

  

Envelope:

Contains letter/form hen being mail, standard #10

Typically has: 

*Logo
*Company name
*company address   

Tips:

~9.5" x 4.125"
~Horizontal or vertical
~Leave room for recipient address and stamp
~accuracy
~Unity
~ All the way to the edge = expensive
    
         
         
        
       
     

18 inspiration

MiMi's Flower Shop

i like the pink and how they put in a little pic

 I like the font and the color

17 research and inspiration

3 tree landscape-

love the colors used

simplicity of the tree

Industry not big on filled objects but likes thin lines. Greens and browns.

i wanna do 2-3 elements in this design

LogoTypes

Def- Graphic mark or emblem commonly used by commercial enterprises, orgs and even individuals to aid and promote instant public recognition


Includes- logographic languages (like Egyptian Hieroglyphics)


Types were changing with the time and evolution o design
In 1890 the US had 700 lithographic printing firms and more than 8k employees


modernism- easier to read and look at

books were expanding audiences


LESS IS MORE - real people don't stare at logos




Effective Logo design-
Simple- something unxpected or simple
Memorable- simplicity is memorable
Timeless- stand out. Will it stand out in 10-20 years?
Versatile- vector

will it look good in B&W

Appropriate- for audience


Color-


4 Color- CMYK. Printing w/ full color
Spot colo- Method in which each color is printed w/ its own ink. When the printed matter only has 1-3 colors

Pantone Matching System- colors used while trying to make a spot design

Chose your color wisely
Color can get certain emotions and feeling from audience

Interpretation- varies for audience and follow color trends


Combo Mark- txt and design 2gether


Iconic symbolic- simplified pics, still complelling

Wordmark/lettermark- just use company name