Define typography?
The art of expressing ideas through the selection of different type faces
Where did the word "typography" originate from?
greek typo graphy
What does typography involve?
fonts
What is a typeface?
Symbols used to compose an image
What is another term for typeface?
fonts
What is a character?
individual symbols
What is type style?
mods in typeface
What does type style "create" within a design?
variety What is the waist line and what does it indicate?
Middle
What is a base line and what does it indicate?
bottom
What is an ascender?
xtends above waste line
What is a descender?
Below
Describe a serif?
final line
How can the size of the typeface be identified?
pointsWhat is a point?
size
How many points are in an inch?
72
What is a pica and how many are in an inch?
6
How many points are in a pica?
12
What is body type and where can it be found?
4-`12 pnt
What is the key to selecting appropriate typefaces to be used as body type?
readablity
What is display type and how is it used?
12 pt draw att
What is reverse type and when would it be used?
white type on dark BG
What is a typeface classification?
basic system for classifying
When was Blackletter invented and how was it used?
calligraph
Describer the characteristics of a Blackletter typeface?
highly elaborate
When was Old Style invneted and what was is based on?
newspaper
Describe the characteristics of an Old Style typeface?
wedge shape
When were formal scripts developed?
early
When were casual scripts developed?
later
Describe the characteristics of a Script typeface?
cursif
When was Modern typefaces developed and why?
Describe the characteristics of a Modern typeface?
sharp contrast
How early can Sans Serif typefaces be found? What happened?
When did they become popular?
1920
What does "sans serif" mean?
no serif
Describe the characteristics of a Sans Serif typeface?
uniform
When was Slab Serif developed and why?
advertising
Describe the characteristics of a Slab Serif typeface?
uniform
Describe Decorative typefaces?
vary greatly
Why were they developed?
for a spc theme
What are they best used for?
unformal stuff
The art of expressing ideas through the selection of different type faces
Where did the word "typography" originate from?
greek typo graphy
What does typography involve?
fonts
What is a typeface?
Symbols used to compose an image
What is another term for typeface?
fonts
What is a character?
individual symbols
What is type style?
mods in typeface
What does type style "create" within a design?
variety What is the waist line and what does it indicate?
Middle
What is a base line and what does it indicate?
bottom
What is an ascender?
xtends above waste line
What is a descender?
Below
Describe a serif?
final line
How can the size of the typeface be identified?
pointsWhat is a point?
size
How many points are in an inch?
72
What is a pica and how many are in an inch?
6
How many points are in a pica?
12
What is body type and where can it be found?
4-`12 pnt
What is the key to selecting appropriate typefaces to be used as body type?
readablity
What is display type and how is it used?
12 pt draw att
What is reverse type and when would it be used?
white type on dark BG
What is a typeface classification?
basic system for classifying
When was Blackletter invented and how was it used?
calligraph
Describer the characteristics of a Blackletter typeface?
highly elaborate
When was Old Style invneted and what was is based on?
newspaper
Describe the characteristics of an Old Style typeface?
wedge shape
When were formal scripts developed?
early
When were casual scripts developed?
later
Describe the characteristics of a Script typeface?
cursif
When was Modern typefaces developed and why?
Describe the characteristics of a Modern typeface?
sharp contrast
How early can Sans Serif typefaces be found? What happened?
When did they become popular?
1920
What does "sans serif" mean?
no serif
Describe the characteristics of a Sans Serif typeface?
uniform
When was Slab Serif developed and why?
advertising
Describe the characteristics of a Slab Serif typeface?
uniform
Describe Decorative typefaces?
vary greatly
Why were they developed?
for a spc theme
What are they best used for?
unformal stuff
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