Podcast #4 Typography

Define typography?
The art of expressing ideas through the selection of different type faces
Where did the word "typography" originate from?
greek typo graphy
What does typography involve?
fonts
What is a typeface?
Symbols used to compose an image
What is another term for typeface?
fonts
What is a character?
individual symbols
What is type style?
mods in typeface
What does type style "create" within a design?
variety What is the waist line and what does it indicate?
Middle
What is a base line and what does it indicate?
bottom
What is an ascender?
xtends above waste line
What is a descender?
Below
Describe a serif?
final line
How can the size of the typeface be identified?
pointsWhat is a point?
size
How many points are in an inch?
72
What is a pica and how many are in an inch?
6
How many points are in a pica?
12
What is body type and where can it be found?
4-`12 pnt
What is the key to selecting appropriate typefaces to be used as body type?
readablity
What is display type and how is it used?
12 pt draw att
What is reverse type and when would it be used?
white type on dark BG
What is a typeface classification?
basic system for classifying
When was Blackletter invented and how was it used?
calligraph
Describer the characteristics of a Blackletter typeface?
highly elaborate
When was Old Style invneted and what was is based on?
newspaper
Describe the characteristics of an Old Style typeface?
wedge shape
When were formal scripts developed?
early
When were casual scripts developed?
later
Describe the characteristics of a Script typeface?
cursif
When was Modern typefaces developed and why?

Describe the characteristics of a Modern typeface?
sharp contrast
How early can Sans Serif typefaces be found? What happened?

When did they become popular?
1920
What does "sans serif" mean?
no serif
Describe the characteristics of a Sans Serif typeface?
uniform
When was Slab Serif developed and why?
advertising
Describe the characteristics of a Slab Serif typeface?
uniform
Describe Decorative typefaces?
vary greatly
Why were they developed?
for a spc theme
What are they best used for?
unformal stuff

Review Week 14

1)Academy of Art University- San Francisco.
Advertising, Animation & Visual Effects,Architecture,Art Education,Fashion,Fine Art,Game Design,Graphic Design,Illustration,Industrial Design,Interior Architecture & Design,Landscape Architecture,Motion Pictures & Television | Acting,Multimedia Communications,Music Production & Sound Design for Visual Media,Photography,Web Design & New Media

2)Rhode Island School of Design
Location: Providence, Rhode Island
Graphic majors that are offered: Photography, design and painting.
Requirements for admission: 

3)Maryland Institute College of Art
Location: Baltimore,Maryland
Graphic majors that are offered: Socail Design, Community Arts, and Art Education Online.
Requirements for admission:Tuition and fees must be paid to Student Account Services on the payment due date. Failure to meet the payment due date may result in cancellation of enrollment and registration and the imposition of a late fee.
4)University of Delaware
Location: Delaware
Graphic majors that are offered: Book Arts, Interactive Media, Drawing II and Design II.
Requirements for admission: Students must complete the common application to the University and submit an application to the department.

5)California Institute of the Arts
Location: Californina
Graphic majors that are offered: Art, Dance, Film/Video, Music and Theater.
Requirements for admission: Transcripts, Letter of recommendation and application fee.


What is a portfolio?
stuff w/ ur work
What is the importance of a portfolio?

so places can see your art

Review Week 13

Variety= diff colors ducks w/ diff bill colors

Unity= Uses same figure/colors to bring together

Rhythm= same movement of lines over and over again

Repetition= same face used over and over

Proportion= apple big, city s
mall

Ground= Negative space used as cat

Figure= Shape f hawk/eagle

Balance= Man on right, tree on left

EMPHASIS- pick is b/w flower= purple

How do you add a layer mask to a particular layer?
click layer mask button
What two colors are used to create the mask?
black white
Describe the process of using a layer mask?
black-remove white- bring back

Stephen Kroninger

Post 2 samples of his art. Answer the following questions for each piece...

Was this piece published? Where?

No

Yes, in a children's book

What kind of art/design does he produce?
PhotocollagesIn what publications/media studios has his work been featured?
Time Magazine
What principles of design were utilized within the piece? How?Figure     BalanceWhat elements of design were utilized?
Color, line

Review Week 12

How can you, as the designer, use principles of design to help compose a page?
You can make a design more interesting
What are the principles of design (define each in your own words)?
Repetition- Using an obj over and over
Proportion/scale- how big/small something is compared to another
Balance- How pic is weighed
Emphasis- Bringing out a certain area
Unity- together
variety- diff
figure- general shape
ground- negative space
rhythm- repetition of movement

Podcast 3

Define principles of design?
Concepts used to arrange elements
What do the principles of design affect?
Message
What is the principle of repetition?
Reusing certain element
Describe ways that the principle of repetition helps the composition/audience?
Beautifies
What are ways that you can incorporate repetition into your designs?
Bold Text, Thick Lines, color....
What should you avoid when working with repetition?
using so much it gets annoying
What is the principle of proportion/scale?
Relation between elements
What is the most universal standard of measure when judging size?
Human Body
How can the principle of proportion/scale be used as an attention getter?
Comforting or scary
What is the principle of balance?
distribution of weightWhich kinds of elements/shapes visually weigh heavier/greater?
Irregular
What is another name for symmetrical balance?
Formal
Define symmetrical balance?
Same amount of weight on both sidesWhat is another name for asymmetrical balance?
Informal
Define asymmetrical balance?
Uneven weight distribution
What is the principle of emphasis?
Stressing a particular area
What happens to a design that has no focus?
Nothing stads outWhat is a focal point and how is it created?
Where eye goes.Making an element dominate
How many components of a composition can be a focal point?
1
What ways can emphasis be created in a design?Sudden change in:
-direction
-size
-shape
-texture
-color
-tone
-line
What is the principle of unity?
Wholeness of a composition
What three ways can unity be obtained?
1.Making them similar
2.Diecrt vision by line

3.put things close together

What is the principle of variety?
Difference
What ways can a designer add variety to a design?
Texture    color    shape
Why is it important to find the right balance between unity and variety?
too much is boring
What is figure?
form     silhouette    Shape
What is another name for figure?
Positive space
What is ground?
surrounding area around an obj
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
sdasa
Why must a designer consider the composition as a whole?
So it wont get too complex
What is the principle of rhythm?
Constant recurrence or movement
How is rhythm achieved?
Orderly repetition of an element
What three ways can rhythm occur in a design?
1.Same dist between objs

2.Organic flowing

3. Sequence of shapes

How does rhythm help a composition/design?
Helps deliver massage
What is the principle of contrast?
2 elements are diff
How can contrast help a design?
add visual interest
What is wrong with having too much or too little contrast in a design?
Confusing
What is the key to working with contrast?
Make sure diff is obviousWhat are some common ways of creating contrast?
diff shape, color, texture